Google Keywords analysis and keyword research in Dubai
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WHAT IS KEYWORD ANALYSIS?
Keyword analysis and
keyword research
are integral components of effective
search engine optimization (SEO) strategies, playing a pivotal role in enhancing online visibility and driving targeted traffic to websites.
Keyword analysis involves the in-depth
examination of specific keywords and phrases that potential customers use when searching for products or services related to a particular industry or niche.
This process
includes evaluating keyword
relevance, search volume, competition level, and user intent to identify high-impact keywords that can generate valuable organic traffic.
By conducting keyword analysis,
Dubai's keyword research and analysis agency can pinpoint lucrative keyword opportunities tailored to the unique needs and objectives of clients, thereby maximizing their online presence in the digital landscape.
DO YOU NEED KEYWORD ANALYSIS?
Determining whether your website needs a
keyword ANALYSIS OR TEST
involves assessing several factors related to your online presence and objectives.
Here are some indicators that suggest it might be beneficial to conduct keyword research and analysis:
- Low Organic Traffic: If your website isn't receiving much organic traffic from search engines, it could indicate that your content isn't optimized for relevant keywords. Keyword research can help identify high-potential keywords to target and improve your search engine rankings.
- High Bounce Rate: A high bounce rate, where visitors leave your site shortly after arriving without engaging further, might suggest that your content isn't meeting their expectations or addressing their search queries effectively. Optimizing your content with relevant keywords can attract more targeted traffic and reduce bounce rates.
- Stagnant Rankings: If your website's rankings in search engine results pages (SERPs) have remained stagnant or declined over time, it may indicate that your current keyword targeting strategy needs adjustment. Regular keyword checks can help you stay competitive and adapt to changes in search algorithms or user behaviour.
- Competitor Analysis: If your competitors are outranking you in search results for relevant keywords, it's essential to understand their keyword strategies and identify opportunities for improvement. Conducting keyword research can uncover untapped keyword opportunities and areas where you can gain a competitive advantage.
- Content Expansion:
If you're planning to create new content or expand existing pages on your website, conducting keyword research can help you identify topics and keywords with high search volume and low competition. This ensures that your content resonates with your target audience and has the potential to rank well in search results.
- Target Audience Alignment:
Understanding the language and search behaviour of your target audience is crucial for effective communication and engagement. Conducting keyword research can help you better align your content with the needs, interests, and search queries of your target audience, improving the relevance and effectiveness of your website.
- New website without keyword analysis
Still, not sure if the keyword analysis is what you need?
KEYWORD AUDIT
(SEO CHECK-TEST)
Our audit includes:
- keyword gap analysis
- keywords usage
- text quality
- duplicates
- relevancy of the keywords
- tends of the keywords
- content gap analysis
- headings, meta check
- tags, proofreading
Quick keyword audit (also called check or test)
focuses on common problems. A keyword audit will help you figure out whether your keyword usage is on point, placed well, and poised to bring in the optimal amount of traffic.
You can get a fast online SEO keyword audit and action plan for your pages within 3 working days.
KEYWORD RESEARCH
Our keyword analysis is based on:
- your website potential (website analysis, actual rankings, keyword density)
- trends (trends in search- how people are searching )
- competition level (competitor analysis)
- keyword difficulty (competitor check)
- monthly
volume search
- related phrases
- questions, and more.
KEYWORD ANALYSIS
Where can you use keyword analysis?
- creation of web architecture
- creating a content strategy
- creation of SEO-friendly content
- optimization for search engines
- creation of new landing pages
- copywriting, writing articles
- background for managing PPC campaigns
How does keyword analysis look like?
We always create keyword analyses based on client needs and with a focus on the use.
In most cases the keyword analysis is structured:
- KEYWORD GROUP (CAMPAIGN)
- KEYWORDS
- URL-SEARCH VOLUME
- ACTUAL POSITION
(also we can add, H1, Meta, density etc.)
It always depends on the client what they wish to have included in their keyword analysis.
For large websites and shops we structure the groups deeply usually we use the structure of the website. If there is no structure yet (for new sites or localisation) we can help with it or cooperate with your web designer on it. Contact our
organic SEO agency with your needs.
TIP:
How to start with keyword research?
Find 4 types of keywords: short-tail, long-tail, questions, and intent-targeting keywords
Short tail keywords
These are keywords that consist of 1-3 words
Long-tail Keywords
These are keywords that include more than three words.
Questions
These keywords work best for supporting blog titles because they are so specific.
Intent Targeting Keywords
These keywords indicate where your customers are on their buyer journey.
There are four types of intent-targeting keywords: informational, transactional, commercial, and navigational.
- Informational: People searching these keywords are looking for answers, not to be sold to.
- Commercial: People searching these keywords are interested in shopping around. Your commercial keywords list might include terms such as “types of golf courses,” “clothing goods discounts,” or “cosmetic goods reviews.”
- Transactional: People searching these terms are ready to buy something. To target this audience, your transactional keywords list might include “Women's clothes for sale,” and “Where to get the best children's strollers.
- Navigational: People searching these terms know what your business is and want to find it. Use the keywords with your brand name in it when targeting this audience. Examples of keywords from a children's goods’ navigational keywords list are “Pete ’s Children Goods,” “Pete’s Children Goods coupons,” and “Pete ’s Children Goods hours.”
Hire SEO consultant to get Keyword analysis, check or SEO training
Get in touch with an experienced
SEO consultant who will support your keyword journey.
