Are you ready to enter global markets?

Before entering international markets with seo, check if there is interest in your goods. Consider online strategy, tested product, marketing, and set goals. Use online tools to find markets with high demand. Research social media sites in the countries you want to target. Avoid unpleasant surprises by doing marketing research. Online access to data is needed to find suitable foreign markets.

How to do international online marketing more effectively?

To expand your business into a new market, you need a marketing plan to advertise effectively. Advertising is recommended to introduce your business to a larger number of potential customers abroad. Display advertising and social media are two great ways to increase business awareness. Other forms of advertising that complement each other include e-mailing and retargeting.

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How to do localisation?

Basic localisation

• Identify the 10-50 most frequently used terms on your website
• Create a spreadsheet with a row for each term
• Add a column for each language you're localising into and establish translations for these terms.

Upgraded localisation

• Invest in professional translators. Hire language specialists to translate and review the key terms.
  
• Review and update your current glossary.
• Replace outdated terms

How to translate your app?

Here are three main ways to translate the strings.xml:

1. Use the Google Play App Translation service

For your convenience, Google Play provides human app translation services integrated directly into the Developer Console and Android Studio.

2. Do it yourself

If you or your colleagues know the target languages, you can translate everything yourself using any text editor, or with the Android Studio Translation Editor.

3. Use a third-party translation service

You can use a translation service offered by one of many translation companies available online.

• Gengo: translation platform using professional translators
• Transifex: crowdsourcing platform, to allows your app's users to contribute translations

Multilocation SEO

Multi-location SEO improves web content visibility, leading to better ranking and increased sales. Global SEO services ensure visibility in target areas, driving more impressions and high-quality leads. Multiple location SEO makes sure that users in worldwide locations find your website. Optimizing for multiple local searches means that your website has a higher chance of showing up in front of your local audience. These easy-to-follow guidelines for setting up, publishing and improving your multi-location website.

Keep a clear website structure

Clear site structure makes your website easier to navigate for worldwide users and easier to understand for search engines, the pages that you build for each location need to be organized in a logical manner. It’s also important to structure your website in a way that drives traffic to each one of your locations. By creating separate web pages for each of your locations, you can better leverage your optimization possibilities. Think of each location page as a stand-alone microsite that you can expand on to create relevant content.

OPTIMIZE EACH LOCATION PAGE

If you decide to create a page for each location, the first step to optimizing your website for multiple locations is to optimize each location page with location-specific elements. Once you have created the location pages and optimized their title tags and descriptions, you need to add content. Don’t just make every location page identical. If you want to rank well, it’s important that the content be specific for each location.

Avoid common worldwide search engine optimisation errors

• Website Keywords from the home market are translated word-for-word by a translation agency without worldwide SEO company expertise. If you want to rank on local SERPs, you need to find targeted keywords for local search.
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• Non-SEO-optimized content from the home market is distributed worldwide and translated without regard for SEO objectives.

• Globally relevant master content is optimized before being localized by local SEO translators. This is supplemented with the production of original local content.

• The same content is used for several countries with the same language (e.g. English), but necessary precautions are not taken to avoid duplicate content.

• Content is translated into local languages. hreflang tags are used to clearly specify languages and countries, allowing search engines to map the content appropriately.

• Poorly thought-out combinations of country-specific top-level domains and subdomains are used in target markets.

What is ASO-App Store Optimization?

App Store Optimization (ASO) means optimizing an app in a way that increases its exposure and visibility in app stores such as Google Play, Amazon AppStore, and Apple App Store. In other words, it is the process of optimizing an app so that it ranks higher in the app stores so that people find it easy and also want to click and download it. 

App store optimization is the continuous process of improving a mobile app's visibility in app stores to increase downloads. Today, people spend a significant part of their time on mobile applications.App store optimization (ASO) has become more vital than ever. Because both Apple and Google are constantly making changes to their search algorithms to provide users with fresh and relevant results, and as more app developers realize the power of ASO, it becomes more difficult to succeed just by optimizing for a few keywords.

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How is App Store Optimization different from Search Engine Optimization?

App Store Optimization, also known as App Store SEO, is similar to SEO in terms of keyword optimization, backlinking, and conversion optimization. What differentiates App Store Optimization from Search Engine Optimization is the fact that ASO is for mobile apps and SEO is for websites. In SEO, a website is optimized for search engines like Google and Bing. In ASO, the mobile app is optimized for app stores like Google Play Store, Apple App Store and Windows Store. Additionally, the rating factors are different for both processes.

While on-page SEO focuses on title tags, headings, keyword density, page speed, and bounce rate, on-page ASO focuses on the app name, app description, keywords, usage and quality metrics, and uninstall rate. Similarly, factors such as links, anchor texts and social signals matter in Off-Page SEO. On the other hand, backlinks, ratings and reviews, and download statistics are important in ASO.

WEBSITE OPTIMISATION

in 4 simple steps

1. ON-PAGE factors

First of all, it is necessary to check the existing website for existing pages. The pages may contain a number of errors (in crawling robots, duplicates, broken links, missing basic page descriptions, etc. These errors are solved by the analysis of on-page factors. On this page, you will find all the factors that you should implement as part of on-page optimization.

2. OFF-PAGE factors

In the second step, it would be good to find out how many backlinks you have, what their quality is, and whether they increase your page ranking, or rather harm you (they can be "toxic"). You can read complete information about what is solved in off-page website optimization on the page analysis of off-page factors.

3. Keyword analysis

A keyword analysis is a very, very important part of website optimization. Keyword analysis serves as a basis for content strategy and reveals the presence of landing pages and other factors.

4. Creation of relevant and high-quality content

If we have fixed all the errors on our pages, if we have started building quality backlinks and finished keyword analysis, we can start creating quality content. SEO Copywriting solves this.

When is the site fully optimised is monthly SEO needed?

An SEO marketing agency is controlling the result with regular audits. Also when the website is fully optimised the SEO work never ends. The digital marketing agency search for new keyword opportunities and help to create new content to attract more customers. To reach a higher rank it is also necessary to get external quality backlinks time from to time.

Why to hire a Global SEO expert for multilocation SEO and website optimisation?

To attract international customers with SEO, translation and localization are necessary for search engine optimization. Automatic translator software is not enough. Translation means converting website content to another language for foreign customers to understand. Localization is making local people feel like you speak their language. SEO requires finding relevant keywords, studying trends, and knowing local markets. Translators are not always 100% accurate

A DIGITAL AGENCY YOU CAN TRUST

A Dubai-based digital ASO SEO agency offers online advertising and performance marketing services. We provide independent proposals and find optimal solutions for clients' online presentations. We offer high-performance and brand support, ASO, PPC, SEO, and comprehensive strategies. The team consists of international professionals who share a common goal of prosperity

Our SEO experts support global growth via digital marketing strategy, helping you establish a positive brand image and boost sales. Explore how.